Haslemere Dental Centre
Haslemere Dental Centre (HDC) is a small, specialist family dental centre, run by Dr Barry Oulton. The clinic offers traditional dental services, but also provides innovative, high technology treatments. HDC wanted to inform patients of its full range of sophisticated services, whilst retaining HDC's appeal to its core customers.
Strategic Marketing, Advertising and Public Relations
The marketing strategy has centred on highlighting the expertise of Dr Barry Oulton and ensuring the relevance of its services to all sectors of the target audience. Particularly important was the use of HDC patients in advertising and an emphasis on care in all communications.
